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As my once-beloved Twitterverse crumbles around me—even the name “Twitter” lopped down to “er” before finishing its metamorphosis into the nondescript X—the push to new platforms continues. Personally, I’ve joined the throngs of users seeking a new social media home. While Meta’s Threads left me confused, no one I know has yet to migrate to Mastodon, and when it comes to Bluesky, well … I’m still waiting to be let in.

Through the shifting social media landscape, I’ve found the renewed interest in older platforms—platforms that I’d relegated to my own digital past—to be strangely comforting. I’m not the only one. Writing for Yahoo! Finance, for instance, journalist Samantha Delouya observed that there’s a correlation between Musk’s Twitter takeover and user growth for the microblogging service Tumblr. Erin Griffith noted similar trends for the photo and video-sharing platform Snapchat in an article for theNew York Times.

The really interesting thing about this growth is that it’s largely a result of young users joining these platforms even while older ones are agi

Post-Facebook, PinkNews launches on Snapchat Discover

“We will be monetizing it; that’s powerful,” said Benjamin Cohen, CEO and founder of PinkNews. “I anticipate the team itself will be profitable immediately. We’ve been working on this since January, so we’ve had seven months of developmental costs. But on a monthly operation basis, we’ll be profitable from morning one.”

Each edition will tell multiple stories linked to a theme to keep audiences hooked all the way through, and will include four snaps where users swipe up, taking article content that would originally be published on site plus bespoke content for the platform.

This week, PinkNews will publish an inside glance at Russia’s first queer move festival on Discover. Broadly, the content will explain topics appreciate the history of LGBT rights without assuming any prior knowledge, and the Snapchat audience, while supportive of gay rights, may not have the depth of understanding that people actively visiting the site do. Cohen’s team will be keeping an eye on completion rate and how long people stay with the editions.

“Sn

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Week in Social: Instagram Polls, Snapchat growth, and Airbnb documentaries

Facebook Stories hits million daily users

After living in the shadow of Instagram Stories since its inception, Facebook Stories is gaining big traction, racking up followers, and stepping into the social sunlight by clocking in million daily users. Instagram Stories hit the million daily users mark back in January, so the two platforms are on relatively equal footing for now. The revelation was made by Facebook CEO, Highlight Zuckerberg, on a call with investors this week. With three million advertisers making use of the Stories format across Facebook’s overall app ecosystem, it&#;s adj that Stories is playing and will continue to play a huge role in Facebook’s financial success and relevance to users of all ages.

Airbnb is making its foray into the streaming biz

We stay in a world where video is king and content-creation boundaries no longer exist. Take Airbnb’s latest ventures, for instance: what started as a marketplace for on-demand accommodations (a controversial one at that),